![]() ![]() Motion graphics and kinetic text can make a video more interesting, since there’s more rapid change than in the case of speaker-centered explainers.īranding is the second and probably the most common type of motion graphics you consume. The success of a number of YouTube channels dedicated solely to explainer videos goes to show that the viewers often prefer illustrations in film when they’re trying to learn something. Motion graphics work well when you’re trying to simplify concepts or display abstract or hard-to-film things. While there are countless typography examples, they’re mostly used for one of these five types of motion graphics: Explainers Word play becomes more attractive for the viewer and contrasts become sharper. Why shouldn’t the word “wine” be able to leak out into a bottle? In turn, video benefits from the clarity and playfulness of text. Text becomes dynamic and flexible, able to demonstrate its meaning with motion. Kinetic text is intriguing for designers and viewers alike because it’s a hybrid genre that borrows elements from both video and typography. You can probably visualize a handful of similar examples. When Hozier’s “Let’s get lost” lyrics rotate on a vinyl record in the lyric video of Almost ? That’s kinetic text. When the iconic lamp from the Pixar intro squishes down the letter i ? That’s kinetic text. It’s commonly seen in lyric videos, informational videos, ads, production company logos, and more. It’s a relatively new type of typography that originated in the 1960s and has been rising in popularity ever since. Writing with well-designed text is not so specialized anymore, it has become democratized as anyone can do it.Īs you might be able to infer from its name, kinetic typography refers to moving, animated text. ![]() In the digital age, typography is a subset of digital design. While the ultimate goal of writing is usually to communicate an idea, typography adds aesthetic pleasure to the practice. Typically, the main goal of typography is to make the written word beautiful while also keeping it legible. Typography deals with the style of the letters, the spacing between them, their optimal organization into lines, and more. ![]() Those monks in European monasteries in the late Middle Ages writing and copying manuscripts? They were typographers of their time. Typography is the art and design of text and has been around since the invention of written language itself. If you’re new to the world of typography, it’s useful to learn a little about it before we dive into the subset of motion typography and kinetic text. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |